Brazilian Olympic Committee to offer live events on new streaming channel
The Brazilian Olympic Committee (COB) is set to launch a dedicated streaming channel that will offer extensive coverage of Olympic sports for the benefit of national federations.
The Brazilian Olympic Channel is being rolled out next month in a partnership with digital platform TV NSports, and will feature live coverage of at least one annual event for each federation, and possibly acquire rights to international competitions.
There will also be special reports and videos on popular Olympic sports and athletes in Brazil.
The channel will be available at canalolimpicodobrasil.com.br on desktop computers, mobile devices, Smart TVs and apps, with content categorised by federation and type.
It will include videos already produced by COB that are currently available on YouTube.
The national Olympic committee anticipates that sponsorship and advertising will form part of the commercial model, and that pay-per-view events and crowdfunding videos will also be offered in future.
Paulo Wanderley, the president of the COB, said yesterday: “The creation of the platform is part of the strategic planning for the 2021-24 cycle. This is the commitment of COB, promoting greater visibility and strengthening the Olympic Movement in Brazil.”
Guilherme Figueiredo, executive director of TV NSports, added: “Since its foundation, the mission of TV NSports has always been to increase the visibility of national sport and now, as COB's partner, we will be able to tell the inspiring stories of our athletes together, bringing together the best content of all Olympic sports in one channel and providing an important step in the democratisation of sports broadcasts.”