Chelsea look to capitalise with GO Markets sponsorship
Chelsea, one of the top clubs in English soccer’s Premier League, have today unveiled a new sponsor in online broker GO Markets.
GO Markets, which is based in Melbourne, Australia, will serve as the London club’s official online trading partner, in what represents the company’s first international sports sponsorship deal.
The length of the agreement has not been disclosed, but it takes effect immediately, ahead of Chelsea’s fifth league match of the 2020-21 season, at home to Southampton, on Saturday.
GO Markets launched in 2006 and has specialised in online trading services in areas such as margin foreign exchange, precious medals, commodities, indices and share CFDs.
Chelsea finished fourth in the Premier League last season, to secure a place in Europe’s Uefa Champions League in the 2020-21 campaign.
Meanwhile, Wolverhampton Wanderers, another English top-flight club, have added Chinese headphones maker Tezo to their sponsorship portfolio for the current season.
The company becomes the Midlands team’s first-ever official headphone partner, and has brought out a range of Wolves-themed earbuds available to buy at the club’s online store.
In addition, Tezon will make its dedicated gaming products available to the Wolves’ esports team and issue branded Bluetooth headphones for sale to fans.
Elsewhere, CEAT, the Indian tyre maker, has extended its sponsorship of Italian Serie A club Torino for the 2020-21 and 2021-22 seasons.
CEAT will remain Torino’s official tyre partner in a deal with Cairo Communication, the company responsible for the Turin-based club’s marketing and commercial rights.
CEAT International has its roots in the Italian city, as a producer of telephone and railroad cables, but in 1982 Gruppo RPG acquired the CEAT Tyre brand in India and in 1990 renamed the group CEAT Ltd.