Germany's Sport1 swells rights portfolio in deals with Infront and DAZN
Sport1, the commercial broadcaster in Germany, has added a slate of top soccer, tennis and ice hockey properties to its portfolio following agreements with Infront, the international sports marketing agency, and DAZN, the over-the-top streaming platform.
Sport1 has acquired rights to Scottish soccer's top-tier Premiership until the end of the 2022-23 season in a deal with Infront.
The first game in the Scottish Premiership contract is the biggest game of the season, tomorrow's Old Firm derby between Glasgow rivals Celtic and Rangers, which will air on pay-TV channel Sport1+, kicking off at 1.25pm (CET).
In total, Sport1 will show an average of two games live per matchday from the Scottish Premiership in Germany, Austria and Switzerland.
Infront is responsible for the distribution of international media rights to the Scottish Professional Football League in a deal that runs to 2025, and the agency and the league have been striving to reconnect with broadcasters after the termination of the 2019-20 season.
A five-year agreement with Nordic Entertainment Group, the regional media company, was struck in August, and Infront has also negotiated deals in USA with ESPN+, the broadcasting giant's streaming service, in Poland with pay-TV's Polsat and in Russia with sports broadcaster Match TV.
The agency said today that SPFL competitions are now available to watch in more than 150 territories.
Infront also markets the Spengler Cup, the annual invitation ice hockey tournament held in Davos, Switzerland, in a deal to 2023. The next two editions will be shown on Sport1.
This year's tournament, slated for December, was cancelled because of the coronavirus pandemic, but it is due to return in 2021.
Meanwhile, under the terms of an extended content deal with DAZN, the Sport1+ channel will show one live game per week from France's Ligue 1 and England's second-tier EFL Championship in the 2020-21 season, and 60 live games from the Copa Libertadores and Copa Sudamericana, South America's two continental clubs competitions.
It will additionally offer highlights of Italy's Serie A, Spain's LaLiga and Ligue 1 on 'Goooal! - Das internationale Fußball Magazin', its magazine show that airs at 8.15pm on Mondays and 11.15pm on Wednesdays on the free-to-air Sport1 channel.
Specific LaLiga and Major League Soccer magazine and highlights programming will air across Sport1's channels, with highlight videos from American football's NFL on the Sport1.de website and apps.
The content agreement with DAZN also includes selected tournaments from women's tennis' WTA Tour, which will be shown live on Sport1+.
Daniel von Busse, chief operating officer of Sport1, said: "Through the cooperation with DAZN and Infront, we are strengthening our attractive live portfolio on our pay-TV channel Sport1+ and continue to present international top-class football from France, Scotland, England, South America and Asia, as well as top-class tennis tournaments of the WTA and the traditional Spengler Cup in ice hockey.
"In addition, there are various highlights, including from LaLiga and Serie A, which we show in compact magazines in free-TV on Sport1 or in video clips on the digital platforms as part of our extensive 360° coverage."
In August, Sport1 picked up rights in Germany, Austria and Switzerland to the 2021 and 2022 editions of the AFC Champions League, Asian soccer's elite clubs competition, in a deal with Football Marketing Asia.
It will be the first time that the competition is shown in the German-speaking region of Europe.