SPFL partners with StreamAMG for Championship overseas OTT coverage
The Scottish Professional Football League has entered into a five-year partnership with StreamAMG, the video and over-the-top technology services provider.
The duo are launching a new streaming platform for overseas fans of clubs in Scottish soccer’s second-tier Championship, meaning that international supporters of clubs in the 10-team Championship will be able to watch all their club’s games live this season.
‘The SPFL Match Centre’ will use cameras and live footage from the Pixellot camera systems which have recently been installed at every Championship ground. That system uses fixed cameras, with no crew required, with ball-tracking technology that can “then be broadcast internationally via a centrally-operated platform”, the SPFL said.
Clubs will also be able to use the technology to broadcast matches domestically while restrictions on fans in stadiums because of the ongoing coronavirus pandemic remain, but no detail has yet been provided regarding that opportunity.
Archived matches and additional footage will also be available through the platform, and fans can buy packages just for one club or for the entire division, either for a month or the whole season, and will be able to watch their team play both home and away.
Neil Doncaster, the SPFL’s chief executive, said: “This long-term partnership represents an innovative new way to allow supporters outside the UK to watch live action from their club and stay more closely connected with the team they support. The deal also means clubs that were previously unable to stream their games internationally will be able to access a brand-new stream of revenue.”
Matt McKiernan, StreamAMG’s chief operating officer, added: “The fully-automated workflow from camera to front end makes this innovative service the first of its kind, and we’re looking forward to delivering the action to fans worldwide.”
In July, clubs in Scotland's top-tier Premiership were given the green light to sell all matches during the ongoing 2020-21 season to fans through pay-per-view streaming platforms.
While most clubs said they would get on board with that opportunity, Celtic and Rangers, the league's two traditional heavyweights, initially said they would not.