IMC acquires majority stake in DAZN's Goal
DAZN, the international over-the-top subscription platform, has finalised the sale of Goal, its soccer website, to Integrated Media Company, a company owned by US-based private equity firm TPG.
IMC has acquired a majority stake in an agreement that also includes Spox and VoetbalZone, the German and Dutch soccer portals respectively.
The deal, first mooted in June, enables DAZN to focus on its core OTT sports subscription platform, for which it has spent billions acquiring premium sports rights.
Ori Winitzer, managing director of IMC, said today: “There are four billion soccer fans on earth. Their passion transcends borders and limits though the media serving them does not.
"Goal has long been an innately global platform for the soccer fan, with a strong journalistic tradition and a brand that’s synonymous with the sport. We see a significant opportunity to expand the platform’s reach and engagement through new content verticals, products, and experiences. We’re excited to partner with DAZN to serve all constituents in the soccer world.”
Goal recently published a global exclusive interview with Argentinian superstar Lionel Messi, in which he announced he was staying at Barcelona.
James Rushton, acting chief executive of DAZN, said: “As we saw with Goal’s Lionel Messi exclusive, our football portals business features the top digital football destinations in the world. The investment from IMC will enable it to reach new heights, whilst allowing DAZN to focus its energy and resources on further strengthening our sports destination platform.”
DAZN, when operating as Perform Group, acquired Goal.com in 2011 for £18 million ($23 million) and Spox in the same year, and added VoetbalZone two years later.
Earlier this month, it emerged that DAZN is winding down its dedicated OTT platforms in USA and Brazil, which will be integrated into a planned new global service.
The company also has country-specific offerings in Germany, Austria, Switzerland, Italy, Spain, Japan and Canada.