Beyond Sports partners with Stats Perform to gain EPL tracking data
Beyond Sports, the Dutch artificial intelligence and virtual reality company, has forged a multi-year partnership with international sports and data technology provider Stats Perform, giving it access to tracking data from English soccer’s top-tier Premier League.
Beyond Sports uses real match data to build virtual reality models of soccer matches, which are then used by sports teams as training tools and by broadcasters for match analysis and insight.
Under its new partnership with Stats Perform, Beyond Sports will gain access to Stats Perform’s position tracking data of the Premier League to enhance its virtual match simulations.
In June, Stats Perform was awarded exclusive official rights to collect and distribute event data, including player tracking data, for the major English and Scottish soccer leagues, to the world’s media, fantasy, broadcast and professional teams.
The company said it plans to extend Stat Perform’s position tracking data to more broadcasters worldwide for fans to gain additional insight and engage with the content itself, both live and on demand.
Matthieu Lille-Pallette, senior vice-president of Stats Perform, said: “This partnership and especially the specific usage of the data is the first of its kind and we believe it offers tremendous opportunities for the next generation of football fans.”
Founded in 2014, Beyond Sports has developed products and services for sports clubs and academies, including the Premier League's Arsenal, as well as Dutch Eredivise sides Ajax and AZ Alkmaar.
It has also provided player performance and match analysis to broadcasters including BeIN Sports, Fox Sports, Sky Sports and Premier League Productions, as well as major sports leagues including the Eredivisie, Premier League, ice hockey's NHL and American football's NFL.
Sander Schouten, chief executive and co-founder of Beyond Sports, said: “We are thrilled to have partnered with Stats Perform and to have arguably the best football content on the planet to work with. We are excited to bring our technology close to end consumers.”
Beyond Sports recently announced it is working on new product, GameFace, with the Eredivisie, which the league says will allow fans and users to access and utilise the data gathered from games “in a creative way”.