IPC launches European rights sales process for Beijing and Paris games
By Jonathan Rest
The International Paralympic Committee has today kicked off the media rights sales process in Europe for the Beijing 2022 Winter Paralympic Games and Paris 2024 summer Paralympics.
The IPC has issued a request for information, which contains specific guidelines relating to bid submissions.
A month long clarification process will run to 14 October, with responses from interested parties due by 30 October.
All parties interested in receiving the RFI for media rights in Europe should contact RFI-Europe@paralympic.org.
As per the conditions of the host city contract, the worldwide broadcast rights to the Paralympic Games were transferred to Beijing 2022 and Paris 2024, but the two organising committees have subsequently selected the IPC as their exclusive agent to sell and manage the media rights to their editions of the games.
The RFI begins with an open letter from Andrew Parsons in which the IPC president outlines how the organisation is looking for broadcast partners that can "promote and increase exposure for Para sport, create storytelling around the IPC’s passion for inclusion, raise the number of engaged audiences and Paralympic fans, grow and generate new revenue streams, innovate with the IPC’s commercial partners and leave a social legacy that includes developing on and off-air talent with a disability."
The IPC specifically cited the work of Channel 4, its broadcast partner in the UK, which has won awards for its coverage of the Paralympics since coming on board for the London 2012 games.
Parsons wrote: "We want the Paralympic Games to have an even greater impact on society by placing disability at the heart of the diversity debate and by using Para sport as a vehicle to drive the human rights agenda. Through telling the compelling stories of Paralympians, we want to change global attitudes towards disability, create greater opportunities and ultimately transform the lives of the world’s one billion persons with disabilities.
"We are initiating a European media rights RFI to see which media rights holders share our passion for changing the world through sport, share our desire to engage new European audiences and share our hunger to innovate and place persons with disabilities at the heart of TV productions both on and off-camera."
Channel 4 last month acquired rights to the Paris 2024 Paralympics, with Beijing 2022 rights expected to be awarded before year-end. As a result, only UK radio rights are included in the RFI sent out.
For France, only Beijing 2022 rights are on the market.
Territories in which the RFI is open for both Beijing 2022 and Paris 2024 are Albania, Andorra, Armenia, Austria, Azerbaijan, Belarus, Belgium, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, Georgia, Germany, Greece, Hungary, Iceland, Ireland, Israel, Italy, Kosovo, Latvia, Liechtenstein, Lithuania, Luxembourg, Macedonia, Malta, Moldova, Monaco, Montenegro, Netherlands, Norway, Poland, Portugal, Romania, Russian Federation, San Marino, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, Ukraine and Vatican City State.