NENT again ups Viaplay subscriber target with 3m sought by year-end
Nordic Entertainment Group, the regional media giant, said today it is anticipating three million paying subscribers to Viaplay, its streaming service, by the end of this year, 100,000 more than originally envisaged.
With viewer engagement continuing to rise over the summer and transactions up 39 per cent, NENT said it anticipates Viaplay will add more than 700,000 paying subscribers in total in 2020, representing year-on-year growth of over 30 per cent.
At the end of June, NENT said Viaplay had 2.72 million subscribers, and the company said at the time it was expecting a total of 600,000 new customers this year. That itself had been a significant uplift on the original 400,000 target.
Anders Jensen, NENT group president and chief executive, said today: "The range and depth of Viaplay’s offering are both unmatched and we continue to outperform expectations. This latest upgrade to our paying subscriber target shows the relevance of our offering and the strength of our strategy, and would take us to the 3 million milestone in the Nordics, with Q4 the stronger of the two remaining quarters.
"Viaplay is a unique Nordic streaming story with highly engaged viewers, and we now look forward to welcoming more customers both in the Nordics and in new markets when Viaplay launches in the Baltic countries early next year."
Earlier this month, NENT acquired exclusive rights in Sweden to the country's qualifying matches for the Uefa European Championships and Fifa World Cup, and its matches in the Uefa Nations League, in a six-year deal.