J-Sports to rely on The Switch for high-profile US sport coverage
J-Sports, the prominent Japanese pay-television sports broadcaster, has entered into a partnership with The Switch, the US-based live video production platform.
The Switch will provide J Sports with live telecasts of various sports properties from the US, including Major League Baseball (which J-Sports sub-licenses Japanese rights to), golf’s PGA Tour and wrestling's WWE.
The games and tournaments will be transmitted from The Switch’s New York operations centre to Tokyo via a direct transmission path, with all the content being tested and monitored in New York.
J Sports will be using The Switch’s telecasts to cover two MLB matches per day over the course of the season, as well as multiple tournaments from the 2020 PGA Tour’s altered schedule, and weekly WWE Smackdown and Raw shows.
J Sports said: “It was vital for us to work with a provider that has deep roots in the US sports broadcast marker and an established reputation for the successful transmission of top-tier events. We wanted a company that understands how the broadcast of sports from US stadiums, arenas and golf courses works.”
Nicholas Castaneda, The Switch’s senior vice-president of sales, added: “When you partner with someone on the other side of the world for live broadcast, you need to have trust across production, engineering and operations.”
The Switch provides global audiences with access to live events across linear TV, on-demand and streaming platforms, on multiple screens and devices.