Servus TV audience tops 400,000 as Thiem wins first grand slam
Dominic Thiem's maiden grand slam victory at the US Open on Sunday drew an average audience of 400,000 in his home country of Austria on Servus TV, the free-to-air television channel owned by Red Bull.
Thiem came back from two sets down to defeat German Alexander Zverev to become the first Austrian to win at Flushing Meadows.
The market share was 29 per cent, while the audience at the end of the game (2.15am in Austria) remained strong at 229,000.
It was the 27-year-old Thiem's fourth grand slam final, having lost in the final of the French Open twice, and the Australian Open at the start of this year.
Indeed that Australian Open final defeat to Novak Djokovic remains Servus TV's hightest tennis audience to date, as an average of 783,000 viewers tuned in, aided by the more TV-friendy morning start time in Austria.
Servus TV only picked up free-to-air US Open rights last month, with its coverage focusing on the top matches and all those involving Thiem, with Eurosport, the Discovery-owned, pan-European sports broadcaster, holding rights to the tournament across the continent until 2022, excluding the UK and Ireland, where Amazon carries the tournament.
In addition to the US Open rights, Servus signed a five-year deal to be the official TV partner and host broadcaster of the Erste Bank Open in Vienna.
The ATP 500 tournament is slated to start on 26 October.
Servus will show four matches per day from the tournament, and again all involving Thiem, now ranked three in the world.