Gorenje renews with EHF Champions League to 2022
Gorenje, the Slovenian home appliance manufacturer, has signed a new two-year contract to remain as a sponsor of the EHF Champions League, the top men's club handball competition in Europe.
Gorenje first became involved with the Champions League at the 2017 Final4, the climax to the competition, and it has now signed up until the end of the 2021-22 season.
The official partnership deal was agreed through EHF Marketing, the European Handball Federation's in-house marketing arm, and its exclusive media and marketing partners Infront and DAZN.
The Infront agency and OTT platform DAZN handle the EHF’s commercial rights for 2020 to 2030 in an agreement worth between €500 million ($594 million) and €600 million in rights fees and services.
Gorenje will have branding presence inside arenas within its regional markets and inclusion in all marketing activities and communications.
Infront brought Gorenje in as a sponsor of the men's EHF Euros, the national teams competition, in both 2018 and 2020, and the firm is also the title sponsor of the Gorenge Velenje domestic handball team and a partner of the Slovenian Handball Federation.
David Szlezak, EHF Marketing managing director, said today: “In recent seasons Gorenje have proven to have a strong and successful tradition when it comes to supporting top class handball and therefore we are thrilled to have them as partners for a further two years.
“For us to have Gorenje on board ahead of the throw-off of the new era for handball further emphasises the status of the EHF Champions League Men as the premier club handball competition in Europe.”
Alenka Potočnik Anžič, Hisense Gorenje Europe marketing director, added: “Handball is gaining viewers and fans daily, which we hope to approach and to attract.”
The 2020-21 EHF Champions League season gets under way on Wednesday, with the competition having been moved to weekdays from the weekend for the first time.