Process under way at Fifa to find Thomas successor as CCO
Fifa has officially begun the search for a new chief commercial officer, following the news that Simon Thomas will leave soccer's governing body at the end of next month.
The successful candidate will have primary responsibility for the sales and marketing of all Fifa competitions and will also play a key role with regard to future competition development.
Key responsibilities will include:
- developing, implementing and delivering a strategy to increase revenues and maximise Fifa brand opportunities with an emphasis on growth and diversification and new business development initiatives;
- maximising and driving the implementation of existing and new commercial programmes;
- developing and leading the sales strategy across key market segments, including marketing, sponsorship, broadcasting and digital platforms;
- strengthening tactical marketing function (e.g. sponsorship, fan engagement, including ticketing, TV and digital related activities); and
- further developing Fifa's e-football business.
Fifa said it is seeking an individual with more than 10 years of experience "as a results-oriented commercial professional" at the executive or senior leadership level with a leading international company or major sports organisation, with a proven track record of developing and executing commercial strategies for an established brand.
The deadline for applicants is 7 October.
The search comes after Thomas, an experienced agency and broadcasting executive, announced earlier this month that he is leaving at the end of October.
During his time at Fifa, the federation has completed the merger of its commercial and digital departments into a single division to reflect the rapidly converging media landscape, while continuing to seek new sponsors ahead of the 2022 World Cup in Qatar.
Thomas was appointed in September 2019 as the successor to Philippe Le Floc’h, who had headed up the commercial arm for the previous three years.
He is a former long-time senior executive at Team Marketing, the agency responsible for selling commercial rights to Uefa club competitions.
He was promoted Team chief executive in June 2011, only to leave a year later, and re-emerged in late-2013 as executive vice-president of global sports and content sales at Fox International Channels, a subsidiary of 21st Century Fox.
Before joining Fifa, Thomas spent three years as director of Talisman Sports Media, a boutique agency and consultancy set up in partnership with another former Fox and Team executive Andrew Guy.