F1 oversees licensing agreement with Formuleyes
Motor racing's Formula 1 has today announced the signing of a licensing deal with Formuleyes, a specialist eyewear company.
The two will work together on creating and releasing a range of premium glasses, with the first pair, called the Titanium, to be publicly available from 25 September.
Further pairs - the Gold and the Red - will be released later in the autumn, to mark the series’ 70th anniversary celebrations.
Joan Carrera Lopez, senior manager of consumer products and licensing at Formula 1, said: “We are excited to launch a range of products in a category we believe is at the very core of our brand… We are proud to partner with Formuleyes to deliver a great collection to our fans.”
Meanwhile, McLaren Racing, one of the series’ most historic and prestigious teams, has signed a multi-year commercial partnership with Miory Steel, a Belarus-based tin sheeting manufacturer.
The firm’s logo and branding will feature on the nose of the MCL35 car which is being used in races this year, as well as on the sleeves of the team’s pit crew, and the partnership will start at the Belgian Grand Prix at Spa-Francorchamps this coming weekend.
In an announcement, McLaren said that Miory Steel would use the partnership to “raise awareness on a global level to support the growth of the young brand.”
Aliaksei Kavalionak, chairman of the company’s board, said: “We see our cooperation as long-term, innovative and mutually beneficial for all its participants. The partnership with the leading Formula 1 team is the first case in the history of sovereign Belarus.”
Zak Brown, McLaren’s chief executive, added: “We are delighted to… contribute to the growth of their brand and business using McLaren’s strong marketing platform.”
Miory will have a further 11 races worth of exposure this year, after the series revealed four additional races earlier this week for its 2020 calendar, that has been heavily disrupted the coronavirus pandemic.
On top of the six European races which have already taken place, and the seventh to come in Belgium this weekend, the teams will be competing in Turkey, twice in Bahrain and once in Abu Dhabi.
Last month, McLaren signed a multi-year agreement with Gulf Oil, the famous US petroleum brand which had had been a previous sponsor of the team between 1968 and 1973.