Chubb locked in as US Open sponsor
Chubb, the global insurance company, has agreed a multi-year commercial partnership with the United States Tennis Association.
Effective immediately, the firm, based in New Jersey, is now the official insurance sponsor of the US Open, which, as a result of the coronavirus pandemic, is this year taking place behind closed doors at Flushing Meadows in New York from 31 August to 13 September.
The firm’s branding will be featured prominently as on-court signage in the Arthur Ashe and Louis Armstrong Stadiums, two of the tournament’s main venues, and at other courts.
Lew Sherr, USTA’s chief revenue officer, said: “Uniting the US Open with Chubb, a global leader in helping people and businesses during times of adversity, is very fitting in 2020… We’re looking forward to growing our US Open partnership together.”
Evan Greenberg, Chubb’s chairman and chief executive officer, added: “This sponsorship provides a premier global platform to amplify Chubb’s brand visibility and its reputation for exceptional service.”
Chubb is no stranger to sponsoring grand slam tennis events, having signed up in November 2019 with the Australian Open. It received visibility via on-court signage and across the precinct during this year's tournament.
Several high-profile players, including defending men's and women's singles champions Rafael Nadal and Bianca Andreescu, have decided not to play in the 2020 US Open, citing health concerns, although men's world number one Novak Djokovic, who previously tested positive for Covid-19, intends to take part.