PGA Championship delivers strong US ratings; Canada gets 2024 Presidents Cup
The PGA Championship secured strong television ratings in the US for national network CBS and cable sports broadcaster ESPN as viewers tuned in to watch 23-year-old American Collin Morikawa win golf's first major of the year at the weekend.
CBS’ coverage of the tournament’s final round at TPC Harding Park in San Francisco, California on Sunday delivered an average audience of 5.153 million viewers, which peaked at 6.873 million viewers from 8.30pm to 8.45pm (ET).
CBS said the average viewership figures showed an increase of three per cent from last year, making it the most watched golf tournament since July 2019.
Meanwhile, ESPN said its coverage of the tournament was the most viewed edition of the event on cable since 2010. It was the first time it had aired the event in 30 years.
The broadcaster was in its first year of a new 11-year multi-platform deal to show the PGA Championships after replacing Turner Sports.
ESPN, which has rights to early-round and weekend morning coverage, saw its final-day coverage average 1.965 million viewers, a 60 per cent increase over pay-television TNT’s final-round telecast last year.
Its audience peaked at 2.4 million and remained above two million from 1.15pm to 3pm before coverage was handed over to CBS.
Across all four rounds of the tournament, ESPN averaged 1.659 million viewers, an increase of 35 per cent compared with TNT’s coverage last year.
Of the 1.659 viewers, 399,000 viewers were in the 18 to 49 age bracket, an uplift of 54 per cent on last year.
ESPN said viewership among adults aged 18 to 34 increased 76 per cent from 2019, making this year’s PGA Championship the most-viewed edition on cable among that demographic since 2009.
Meanwhile, the PGA Tour has announced that Canada will host the 2024 Presidents Cup, the biennial team contest between USA and an international side with players from the rest of the world (excluding Europe).
The tournament will once again be held at the Royal Montreal Golf Club, which previously hosted the event in 2007.
In doing so, it will become the second international venue to host the Presidents Cup more than once, joining the Royal Melbourne Golf Club in Melbourne, Australia.
Because of the postponement of this year’s Ryder Cup until 2021, the Presidents Cup which was scheduled for next year has been put back by 12 months.
The event was due to take place in September of next year at the Quail Hollow Club in Charlotte, North Carolina but it will now be held at the same venue from 23 to 25 September, 2022.
Three Canadians - Mike Weir, Graham DeLaet and Adam Hadwin - have competed for the international team in the Presidents Cup, with Hadwin playing in 2017 and 2019 and Weir serving as an assistant captain in both of those events.