Croatian FA inks 10-year global streaming rights deal with Endorphin
By Jonathan Rest
Endorphin Magine, a new UK entity of Swedish over-the-top firm Magine Pro, has landed a 10-year global rights contract with the HNS, the Croatian soccer federation.
The deal runs from 2022-23 to 2031-32, and covers the top men's and women's leagues and cup competitions, lower-tier men's and junior leagues, men's and women's national team games sold by the federation and the national futsal competitions.
It is understood the agreement is worth €100 million ($118 million).
Endorphin will produce and distribute Croatian soccer domestically and around the world using Magine Pro's end-to-end streaming platform.
The contract was signed on the sidelines of the Croatian Football Cup final at the weekend.
Davor Suker (pictured, right), president of the HNS, said: “Our partnership with Endorphin reflects the growing international appeal of our competitions and is the start of a new era for Croatian football – which has experienced a real boom in recent years, both in terms of our excellent national teams and in terms of the performance of our clubs. The hard work within our football clubs helped us raise the profile of our competitions and land an impressive contract like this one - in turn, our partnership with Endorphin will be hugely beneficial for clubs and will help them grow even further.
“I am certain that Endorphin will be an excellent partner in helping HNS and our clubs to continue bringing football in Croatia to a higher level. We look forward to working with Endorphin in promoting Croatian football on a global scale and in bringing our competitions and our national teams to a wider audience.”
Gunnar Winbergh (left), leading partner of Endorphin, added: “We are overjoyed to have been chosen by the HNS as the winner of the global media rights for the Croatian football leagues. I have followed Croatian football for a long time, and am very impressed by the quality and excitement created on the pitch. We look forward with anticipation to providing this thrill to a worldwide audience.”
The HNS executive board was presented with the global rights offer by an unnamed company, identified in the Croatian media as Endorphin, back in early June and said it would press ahead with signing the contract, despite stiff opposition from top club Hajduk Split.
Hajduk's president Marin Brbić said at the time that he had requested "full information on the bidder," but that the HNS "did not offer any information to confirm the creditworthiness or business references of the said bidder."
The club also hit out at the length of the contract, and threatened to push to negotiate their own media rights for home matches.
Top-tier Prva Liga media and title sponsorship rights are presently held by Croatian telecoms firm Hrvatski Telekom in a three-year deal that began with the 2019-20 season. Matches are shown by pay-TV's Arena Sport.