Coupe de la Ligue to bow out with strong global interest in final
The final of French soccer's Coupe de la Ligue, the last edition of the league cup competition, will be broadcast in over 160 countries, the LFP, the domestic league, has announced.
The game between Paris Saint-Germain and Lyon takes place at the Stade de France in Paris tonight.
In total, 38 international broadcasters will show the match in 166 territories as PSG seek to complete the domestic treble, having already won Ligue 1 and the Coupe de France.
International broadcasters include BeIN Sports in the Middle East, USA and Southeast Asia, BT Sport in the UK, DAZN in Germany, Italy and Japan, Canal Plus in sub-Saharan Africa, ESPN in Latin America and Mexico (excluding Brazil), and PPTV in China.
With 2,536 broadcast hours up until the semi-finals, the LFP said international coverage of the 2019-20 BKT Coupe de la Ligue is up 33 per cent on last season.
However, the competition has been scrapped from 2020-21 after the league failed to land a domestic broadcaster for the next campaign, following a failed sales process in late 2018.
Pay-TV's Canal Plus currently shows the Coupe de la Ligue, while public broadcaster France Télévisions offered the top match of each round, from the round of 32 onwards, but those deals, worth a total of €23.9 million ($28.3 million) per year, expire after tonight's final.
Neither showed strong interest in the tender launched in November 2018.Strasbourg beat Guingamp on penalties in a dull final in March 2019, which attracted an average audience of just 2.3 million, a 13.2 per cent market share, on the main France 2 channel. The audience has steadily declined over the years, having been as high as 4.1 million in 2015.