WCF renews with Infront's iX.co to 2022 after success of Chinese platform
The World Curling Federation has renewed its partnership with iX.co, the digital media subsidiary of the Infront agency, for another two years, encompassing the Beijing 2022 Winter Olympic Games.
The duo first teamed up a year ago, with the launch of a WCF channel on Sina Weibo, the popular China-specific social media channel. It is the WCF's most-subscribed channel, with 95,000 followers.
iX.co will continue to work with Beijing-based All Star Partner to deliver World Curling's Sina Weibo channel, while under the terms of new and enhanced partnership, iX.co's content creation team will attend curling's Beijing 2022 test events - the World Junior Curing Championships 2021 and World Wheelchair Curling Championship 2021 - to develop in-competition content for the Chinese audience.
Kate Caithness, president of the WCF, said: "We are delighted to be continuing our partnership with iX.co and are excited to bring more engaging content to our curling family in China. The growth of our Sina Weibo channel in its first year was incredible and we look forward to seeing what we can achieve together in the lead up to the Olympic and Paralympic Winter Games Beijing 2022."
Christoph Heimes, chief executive of iX.co, added: "Coming off the heels of helping the World Curling Federation be named as one of the leading international sport organisations in China at the Winter Sports Awards, we are excited to be enhancing their social media operations and onsite coverage during Chinese curling events."
The WCF first partnered with Infront, owned by China's Wanda, in 2008, and the current marketing deal between the two organisations also runs until 2022.
Infront launched iX.co in May 2019, describing it at the time as an “independent entity” bringing together the entire brand and media function of the Infront group, including its in-house Infront Digital Service unit and New York-based Omnigon, the digital services firm which Infront fully acquired earlier that year.