Newcastle and FUN88 extend shirt sponsorship in 'long-term' deal
Newcastle United, of English soccer’s Premier League, have today announced a renewed shirt sponsorship dea with FUN88, the Asian betting website.
Under a “new long-term commercial agreement”, the FUN88 logo will continue to feature on the front of the club’s playing shirts and training kits.
The bookmaker first teamed up with Newcastle in 2017 but its existing deal was due to expire at the end of this season.
That agreement was reported to be worth around £6.5 million ($8.2 million) per year and was described at the time as the biggest sponsorship deal in the club’s history.
Through the extended deal, FUN88 said it wants the partnership to “expand our fan base across all continents, especially in Asia and assist us in becoming the leading gaming and entertainment platform in countries across the world.”
Lee Charnley, Newcastle United’s managing director, said: “We are delighted FUN88 has renewed its relationship with Newcastle and committed its support to the club over a number of years to come. Building on the success of our partnership to date, we look forward to this next phase and working together to engage fans and grow our collective reach around the globe.”
Newcastle’s kit supply deal with German sportswear brand Puma and sleeve sponsorship agreement with StormGain, the cryptocurrency platform, also expire at the end of this campaign.
It has been reported that the club is on the verge of renewing its deal with Puma and could make an announcement this week.
Before partnering with StormGain ahead of this season, Newcastle did not have a sleeve sponsor in the previous campaign, having partnered with MRF, India’s largest tyre brand, in 2017-18.
Newcastle remain the subject of a proposed Saudi Arabia-backed takeover which has still to be ratified by the Premier League several months after the deal was agreed with current owner Mike Ashley.
Meanwhile, Osasuna, the Spanish LaLiga club, have unveiled Navarrese Verleal, a frozen foods brand, as their new shirt sponsor for the next two years.
Beginning next season, for the club's centenary year, the deal will run until the end of the 2021-22 campaign, with an option to extend for a further 12 months.
Luis Sabalza, president of Osasuna, welcomed the deal as “it provides stability at an important moment for the club.”
Navarrese Verleal will replace Kirolbet after Osasuna chose to end its partnership with the betting company following a new plan by the Spanish coalition government to implement a blanket ban on betting advertising in sports, including shirt sponsorships.
Previously, club members had already voted to terminate the contract with Kirolbet to move away from betting sponsors to explore agreements with local companies.
Osasuna have become the first club to cut ties with a betting firm and the ruling is also set to significantly impact Valencia, Sevilla and Mallorca, which have shirt sponsorship agreements with Bwin, MarathonBet, and Betway respectively.
The Spanish government is confident the law will be passed and be in place for the start of the 2020-21 season.
In total, 17 LaLiga clubs have partners in the gambling market, with Real Sociedad, Real Valladolid and now Osasuna the outliers.
Osasuna finished 10th in LaLiga in the 2019-20 season, which ended on Sunday.