Eurosport adds two new tournaments to continental tennis portfolio
Eurosport, the Discovery-owned, pan-European sports broadcaster, has signed rights deals across the continent, as well as in Asia and the Far East, with two new tennis tournaments taking place later this month.
The broadcaster has picked up near-exclusive rights to the Thiems7 tournament, organised by Austria’s rising star Dominic Thiem, across the Europe, Asia, and Asia-Pacific regions.
The hardcourt tournament, which got under way today in Kitzbühel, Austria, and runs until 11 July, will be available through Eurosport 1, and via the mobile and online Eurosport Player app, in over 75 countries.
Eurosport has exclusive rights in all countries apart from Germany, Austria and Switzerland, where other local broadcasters will also be showing the action. The network will also be only providing digital coverage in Finland.
The broadcaster will also show all the action from the grass court bett1Aces tournament, taking place in Berlin between 13 and 19 July, to over 50 markets across Europe.
Eurosport 1 will show all four daily matches from the tournament exclusively to audiences across the continent (again, with the exception of the three German-speaking European nations), while Eurosport Player will provide the streaming option.
In the singles tournament, six players from men’s tennis’ ATP, and women’s tennis’ WTA, will share a prize pot of $200,000.
Andrew Georgiou, president, Eurosport and global sports rights and sports marketing solutions, said: “We are incredibly excited to be showcasing some of the world’s top tennis talent… We look forward to continuing to reward our fans with exclusive tennis content as we build towards back-to-back Grand Slams in the second half of the year.”
Eurosport has already provided coverage of various specially arranged tennis tournaments this summer, including the Summer Adria Tour, the competition held in the Balkans last month and backed by the foundation of men’s world number one Novak Djokovic that was cancelled because several players tested positive for Covid-19, and the Ultimate Tennis Showdown, organised by Patrick Mouratoglou, the coach of women’s star Serena Williams, which took place in Nice, France, last month.
It also provided coverage on Eurosport Player of the Schroders Battle of the Brits, the UK tournament, except in the UK and Germany, Austria and Switzerland, where rights deals were in place with Amazon and the Tennis Channel, respectively.