DBU faces sponsor dilemma over new laws on marketing
The DBU, the Danish soccer federation, could be forced to drop one of its national team sponsors because of new laws regarding marketing by quick loans companies.
The national team training suits feature logos from both Arbejdernes Landsbank, the Danish bank, and Oddsset, the betting app from Danske Spil, the national lottery.
On 1 July, a Consumer Loans Act came into force in Denmark in a bid to prevent expensive loans being easily accessed that can create debt problems. Under the terms of the new law, loans must not be advertised in connection with the marketing of gambling providers.
While Arbejdernes Landsbank does not itself offer expensive quick loans, as a lender it is reassessing its position.Peter Froulund, branding and communications director at the bank, told Denmark's Radio4 station: "It can cause major problems when being in environments where game providers are also.
"On the Danish national team we are on training jerseys together with Danske Spil. We see that as a huge problem."
Besides the national team, Arbejdernes Landsbank sponsors domestic clubs Brøndby and FC Midtjylland.
Froulund continued: "We have been through all our sponsorship agreements and been in dialogue with the various football clubs. We have removed some logos in some places and put them in some other places, so at least on the basis of our interpretation, we think we obey the law.
"But around the national team we have not solved the problem."
He said the DBU may be forced to drop one of the sponsors to abide by the new act.