Stats Perform comes out to bat for Cricket South Africa
By Simon Ward
Stats Perform, the international sports data and technology provider, has today unveiled another new client in the shape of Cricket South Africa.
It was announced today that the company will serve as the exclusive official data partner of the governing body for international and domestic competitions.
This will entail the collection and distribution of official CSA data and video for team performance, betting and media purposes via Stats Perform’s established Opta and RunningBall services.
Live match video streams will be distributed to licensed international sportsbook operators through the Watch&Bet betting platform, and Stats Perform will also deliver CSA news clips to media worldwide through its editorial content service.
The partnership covers South Africa national team home matches in all formats and CSA domestic competitions including the Mzansi Super League, the Twenty20 tournament.
CSA national team staff working with each of the MSL teams will have access to Stats Perform’s ProVision recruitment tool, which is powered by Opta data, to assist with player selection and opposition analysis.
The new partnership complements data deals Stats Perform already has in place with the England and Wales Cricket Board, Cricket Australia and New Zealand Cricket.
It also has a three-year agreement with the Caribbean Premier League for data and Watch&Bet rights and is a current partner of the International Cricket Council having provided services at the 2019 Cricket World Cup in England and Wales.
Stats Perform was created last July from the merger of USA-focused Stats and Europe-based Perform, and the CSA tie-up is the latest of a string of deals to be announced in recent weeks, with extensions and new partnerships agreed with the likes of Football DataCo for the English and Scottish soccer leagues, Conmebol, the South American soccer confederation, North America’s United Soccer League, DraftKings, the fantasy sports betting platform, and Sport Buff, the sports gamification firm.
Alex Rice, the chief rights officer of Stats Perform, said: “We are thrilled to provide extensive media, betting and team performance coverage for all of the premier Cricket South Africa matches.
“We look forward to ensuring that the CSA coaching team get invaluable data and video insights, and maximising significant opportunities for global engagement. Through our new agreement, Stats Perform data and video will be used to analyse performance on the pitch and improve the way it is experienced and understood by fans; we look forward to providing a premium in-play gaming experience, improved data insights and providing more content for sponsors.”