RLWC2021 production tender out tomorrow; search on for sponsorship lead
The host broadcast services tender for the 2021 Rugby League World Cup in England is to go live tomorrow, while the local organising committee has also begun the hunt for a sponsorship lead.
The tender calls for a partner to help with the production of broadcast coverage throughout the tournament, which will take place between 23 October and 27 November next year.
The deadline for bids is 13 August at 3pm (UK), and full bidding documents, as well as more information about the tender, can be obtained by emailing email@example.com.
The official period of work in the contract is 1 November, 2020 to 31 December, 2021.
In an exclusive interview with Sportcal last week, Jon Dutton, RLWC2021 chief executive, revealed that the production tender would be launched soon, adding that “a world-class broadcast production and rights strategy…. will be at the centre of our fan engagement approach and will provide an additional revenue stream."
Dutton was speaking to Sportcal after RLWC2021 announced a “historic” partnership with the International Rugby League, the sport’s governing body, in which the two will collaborate together on the sale of international broadcast rights, and the production of matches at next year’s tournament.
In a first for the Rugby League World Cup, the partnership will be responsible for the production of 45 matches across the men’s, women’s and wheelchair tournaments next year, the first time the three will run concurrently.
This will be in conjunction with the existing agreement with the BBC, the UK public-service broadcaster which has already secured domestic rights to the tournament and will produce 16 matches.
Dutton explained that the tournament organisers and the IRL moved to work together in an effort to take more control, and have a direct relationship with broadcasters.
For the previous two World Cups, in 2013 and 2017, the IRL had worked with international sports agency IMG, which was responsible for the distribution of worldwide media rights and the appointment of host broadcasters for the tournament.
Australia’s Seven Network was worldwide host broadcaster for the 2017 Rugby League World Cup.
The sponsorship lead role, meanwhile, involves creating mutually beneficial sponsorship agreements, with the successful candidate to be involved in constant communication with sponsors in the run up to the tournament, and developing a plan “to centrally coordinate and deliver all contractual rights for our sponsors.”
The successful candidate will "handle the “management and activation of official sponsors at RLWC2021”, according to the job advert posted on the tournament website.
The sponsorship lead will be accountable for the overall delivery of all contracted sponsorship rights, and will take charge of the activations planned with partners both before and during the tournament.
He or she will report into the commercial director.
The deadline for applications is 5 August.
RLWC2021 has so far signed up Eversheds Sunderland, logistics company Kuehne+Nagel, Manchester Metropolitan University and financial services giant Deloitte as official sponsors, with Kappa, the Italian sportswear firm, is as official apparel partner.
Last month, RLWC2021 unveiled Riverside Brands, the UK brand licensing agency, as the exclusive licensing agent of the tournament. It will be tasked with creating “leading and innovative” third-party collaborations and license agreements for the tournament.