Eleven signs with Orange for first Pro League distribution deal
Eleven Sports Belgium, the subscription broadcaster, has today struck its first distribution deal for coverage of domestic soccer's Pro League from 2020-21, announcing a partnership with telecoms firm Orange.
The top-tier 1A, second-tier 1B, the women's Super League, the Belgian FA Cup, the knockout cups competition, the Belgian Super Cup and esports' E-Pro League will all be available to Orange Belgium customers on three new Eleven channels for the next five seasons.
The domestic soccer will be carried on Orange Love Trio's premium sports bundle, while Eleven's three existing channels in Belgium, which show international sports content, will continue to be included on Orange's standard digital TV package.
Orange claims to have more than 280,000 Love Trio customers.
Orange Love Duo and mobile customers will be able to subscribe to Eleven Sports' monthly OTT passes to watch Belgian soccer online.
Christophe Dujardin, chief consumer officer at Orange Belgium, said: "We are very excited to bring Belgian soccer to our customers’ screens. They already enjoy the three Eleven Sports channels for free. Adding local football competitions in a new premium sports option is the logical evolution to deliver an even better value to our customers... At Orange, you only pay for what you need. So our customers will not have to take an expensive sports bundle to enjoy the Jupiler Pro League."
Guillaume Collard, managing director of Eleven Sports Belgium and Luxembourg, added: “Since the launch of their TV product, Eleven Sports and Orange Belgium have built a strong partnership together. It is another journey that has started with the Pro League competitions. And of course we are enthusiastic with that, since it remains our ambition to bring our exclusive sports to as many fans as possible in the market.”
Eleven yesterday announced a partnership with Mediapro, whereby the Spanish media rights and production agency will produce the broadcaster's coverage of the league and assist it with the sale of global media rights.
Eleven is paying €103 million ($112.2 million) per year for domestic and international rights to Belgian soccer until the end of the 2024-25 season.
It is succeeding Telenet, Voo and Proximus as domestic Pro League rights-holders, with the telecoms trio having tabled an offer of €102 million per year. They had been paying €80.6 million per season.