Lausanne 2020 Winter Youth Olympics on course for surplus
The 2020 Winter Youth Olympic Games, held in Lausanne, Switzerland at the start of this year, are set to deliver a surplus of SFr400,000 ($422,000) over the operating budget, according to results released today.
The games, held from 9 to 22 February, secured total income, including contributions from government bodies and other organisations before the event, of SFr48.4 million, while total operating expenses came to SFr48 million.
Of the income, SFr37.7 million was in cash form.
In terms of income derived directly from the games, ticketing and merchandise-based revenue accounted for SFr2.2 million, from the 640,000 spectators who attended the various events, while sponsorship agreements provided another SFr1.9 million.
Out of the income provided beforehand, SFr18 million came from the Lausanne municipal authorities and the Vaud region of Switzerland, split equally.
Another SFr1.4 million was provided by Swiss Olympic, and the International Olympic Committee provided SFr6.2 million towards the operating budget.
The event has also been acclaimed as a success in terms of broadcast reach, with 73 rights holders covering the 13 days of action across 191 territories, and providing close to 2,700 hours of coverage on linear television.
It has been estimated that in the region of 150 million people worldwide watched the 2020 Winter Youth Olympics.
Digitally, the coverage of the games on the official Olympic platforms - the Olympic Channel and olympic.org - brought in over 3 million unique users and 66 million views.
This latter figure was 25 times higher than for the 2016 games in Lillehammer.
Christophe Dubi, executive director for the Olympic Games at the IOC, said: “Lausanne 2020 has been a success in every respect for the IOC, which has learned many useful lessons for the future. These games were the laboratory that the Youth Olympic Games were created to be.”
Ian Logan, Lausanne 2020 managing director, added: “Lausanne 2020 wanted to be an event for the new era… I hope that we have shown a way forward for the future of international sporting events.”