TOP sponsor Intel partners with IOC on life-coaching services for athletes
Intel, the computer technology giant that is a TOP sponsor of the International Olympic Committee, is to work alongside the IOC to help athletes dealing with the impact of the coronavirus pandemic.
The 2020 Tokyo Olympic Games was postponed earlier this year and has been rescheduled to take place from 23 July to 8 August 2021.
Under the deal, Intel, which joined the TOP programme in 2018, will provide life-coaching, mentoring and learning and development services to more than 50,000 athletes aiming to compete in the rescheduled Game.
The support will be offered through Athlete365, the IOC’s community of support for Olympians and elite athletes.
The services already exist as part of benefits offered to the company’s employees and will also give athletes access to tools that will help address the challenges created by the coronavirus pandemic, including meditation app Headspace and elite performance programme EXOS.
Additional learning services will be provided by Intel and LinkedIn.
Bob Saw, Intel chief executive, said: “Athletes work tirelessly to achieve their goals. In the process, they bring the world close together.
“As a worldwide Olympic partner, we see the athletes as an extension to our Intel family and want to help in any way we can, especially during these challenging times. We have some great services for our Intel employees and want to extend them to the athlete community.”
Thomas Bach, IOC president, added: “The IOC has an athlete-first approach because athletes are at the heart of the Olympic Movement.
“We are excited to be working with the Intel team to support athletes around the world, but also to drive the future of the Olympic Games through Intel’s cutting-edge technology.”