Sportradar adds AV content rights to USL renewal
Sportradar, the international sports data and digital content firm, has extended and expanded its partnership with the United Soccer League, the second-tier soccer competition in North America, covering integrity services and now audiovisual content.
Under the terms of the deal, Sportradar will continue monitoring and analysing global and domestic betting activity on USL competitions via its Fraud Detection System, educating USL teams and players on the risks of match manipulation, and supporting USL with the implementation of robust sports betting and integrity policies and procedures.
Additionally, Sportradar gains the international rights to disseminate AV content from the USL Championship and League One matches to licensed sportsbook operators. The 2020 Championship and League One seasons will commence on 11 and 18 July respectively, following a coronavirus-enforced delay.
Steve Byrd, head of global strategic partnerships at Sportradar, said: “We are pleased about deepening our partnership with the USL by acquiring the international rights for AV content. With the USL being one of the first US sports leagues to return to live action, the AV component provides a great opportunity to increase fan engagement and expand the reach of the league on a global scale.”
Sportradar’s integrity education support will include live and pre-recorded webinars, delivered in multiple languages, for players, club and league front office staff, technical staff, and referees about the nature and risks of match-fixing and sports manipulation.
As part of its integrity services, Sportradar will also continue supporting the USL with investigative and due diligence matters through its Intelligence & Investigations Services team.
Andy Cunningham, head of integrity services and lead relations, North America, Sportradar, added: “USL has been a strong partner that consistently prioritizes the integrity of its league. By continuing to work with Sportradar, the USL is ensuring that there’s widespread education across the league about the dangers of match-fixing, while maintaining the necessary resources to identify and escalate issues should they arise.”