West Ham and Umbro agree further long-term extension to kit supply deal
West Ham United, of English soccer's top-tier Premier League, have signed a long-term extension of their kit supply deal with Umbro, the UK sportswear brand, despite the previous renewal between the two having been signed only last year.
The brand will continue in its role as the club’s official technical partner, producing playing kits for all West Ham's representative teams, as well as training kit for players and staff, and some leisurewear for supporters.
Umbro, which replaced German sportswear giant Adidas as West Ham’s kit manufacturer in 2015, originally signed a five-year contract with the Hammers at that time.
However, last May the two agreed an early renewal, with the extension signed then taking the relationship up until the end of the 2022-23 season.
This new deal, which has been called an “enhanced agreement” by Karim Virani, the club’s chief commercial officer, supercedes that signed last year.
Virani said: “This enhanced agreement represents the club’s continued commercial strength off the pitch… The new agreement places it amongst the biggest in football in this country.”
Sam Lucas, head of sports sponsorship at Umbro UK, added: “This further extension is really exciting for Umbro, and we’re proud to extend our agreement with the club… Our collaborative nature for a successful relationship over the past five seasons, and we look forward to that continuing.”
Next season marks West Ham’s 125th anniversary, and Umbro will provide the club with bespoke kits to mark the occasion.
Last month, Umbro agreed an exit of its kit supply contract with fellow Premier League side Everton.
The brand had been Everton’s technical partner since 2014, but will be replaced by Danish brand Hummel for the start of the 2020-21 season.
AFC Bournemouth and Burnley are the other Premier League teams that Umbro supplies kit to.
Elsewhere, the match between Norwich City and Manchester United last weekend, in the quarter-final of England’s domestic FA Cup competition, attracted the highest peak television audience since the return of professional soccer in the country.
The game was shown by the BBC, the UK’s public-service broadcaster, and a peak audience of 6.4 million viewers on BBC One watched Manchester United win 2-1 courtesy of a late winner in extra time.
It was the biggest TV audience for a game since top-tier soccer restarted in the country earlier this month, after a three-month postponement caused by the coronavirus pandemic.
The BBC also showed the quarter-final between Newcastle United and Manchester City, with a peak audience of 5.1 million tuning in to see City win 2-0 to progress to the last four of the competition.
The public-service broadcaster presently shares rights to the FA Cup with pay-TV's BT Sport in a three-year deal that expires at the end of the 2020-21 season.
In March last year, the BBC renewed its rights to the FA Cup from 2021 until 2025, in a deal which includes live matches, highlights and online clips.
The BBC committed at that time to showing up to 18 FA Cup matches live per season.