IOA considers ending Li-Ning deal amid growing India-China tension
The Indian Olympic Association will review its relationship with Li-Ning, the sportswear brand, following a public backlash in the country against Chinese companies due to a diplomatic dispute between the nations.
In the wake of clashes last week between Indian and Chinese troops at the border between the two countries, there have been calls for Indian consumers to boycott Chinese products, and for Indian companies to adopt the same approach to Chinese investment and sponsorship.
The reaction in India has forced the IOA to consider cutting ties with apparel partner Li-Ning.
The two parties have an agreement until the Tokyo Olympics next year.
Rajeev Mehta, IOA secretary-general, told Reuters: "We will discuss the matter in our annual general meeting. Our approach will always be country-first.”
There have also been growing calls in the Asian country for Vivo, the Chinese mobile phone manufacturer, to be axed as title sponsor of the Indian Premier League, the prominent Twenty20 cricket competition.
But the Board of Control for Cricket in India last week said it had no immediate plans to end its association with the brand.
The five-year deal between Vivo and the BCCI, which runs the IPL as a tournament, runs to 2022 and is worth Rs4.4 billion per year ($57.8 million), a fourfold increase on what Vivo paid annually in its initial two-year deal from 2016 to 2018.
Meanwhile, the MOB, the Hungarian Olympic Committee, has re-elected Krisztián Kulcsár as its president for a second four-year term.
Kulcsár stood unopposed for the post and was elected by the MOB general assembly with 103 votes for and three against.
The former Olympic fencer’s new four-year term will cover the Olympics in Tokyo next year, Beijing 2022 and Paris 2024.
The MOB also elected a new executive board in which Bálint Vékássy was re-elected as secretary general and will continue to lead the administration of the national Olympic committee for a further four years.Sportcal