Live behind-the-scenes and esports content now part of Dugout offering
Dugout, the digital media platform owned by top European soccer clubs, is broadening its output with dedicated live streaming content.
It was announced today that Dugout will henceforth offer live behind-the-scenes footage from clubs and esports content to its more than 90 publishing partners and their 350 million viewers.
Although the live offering does not yet extend to matches, there will be pre- and post-game interviews, action from training grounds and various off-field activities.
This will complement the company’s extensive archive, which grows with over 3,000 new videos each month produced in partnership with clubs, publishers, advertisers and brands.
Dugout’s first live streaming event was a Manchester City esports charity tournament featuring some of the English club’s top male and female stars, including Sergio Aguero and Georgia Stanway, alongside professional esports players.
The event was streamed live by Dugout partners in Europe, APAC and South America, including The Independent, Corriere Dello Sport, WP Media, Tuttosport, Football Tribe and Ole.
Elliot Richardson, the chairman and co-founder of Dugout, said: “We have been looking to launch our live stream offering for some time and we believe now is the perfect opportunity. In recent months we have kept football fans connected through our extensive library of high-quality football footage and, as football returns, we now have the opportunity to bring fans closer to the on-field action.
“Whether this is live footage of clubs training or clips from players’ daily lives off the pitch, we will be working closely with our clubs and publishing partners to share a new and innovative live broadcast offering.
“Esports continues to command increasing amounts of popularity with engagement rates rapidly increasing and this is an area we will be expanding through our new live-stream offering. Our launch event with Manchester City was streamed by millions globally and justified our decision to introduce a new innovative aspect to our business.”
Earlier this week, Dugout expanded its presence in Poland in a content-based deal with sports website WP SportoweFakty.
WP will be able to show both archive and behind-the-scenes video content to Polish subscribers, and to the Polish diaspora in other countries, and to use the content to enhance its editorial output.
Dugout recently added Poland’s top-tier Ekstraklasa to its list of content partners. Bespoke short-format content from the league is available on Dugout’s embedded video player to a global audience of 60 million fans
Dugout has over 100 clubs, leagues and federations in its portfolio, including Barcelona, Real Madrid, Paris Saint-Germain, AC Milan, Liverpool, Manchester City, Arsenal, Chelsea, Bayern Munich and Juventus.
The latest additions have included Scottish heavyweights Rangers, the RFEF, the Spanish soccer federation, and Sportal Media Group, the Bulgaria-based sports media company.