Stadium sponsor Vitality puts name on Bournemouth shirts
Vitality, the UK health and life insurance company, has expanded its commercial partnership with Bournemouth, of English soccer's Premier League, to include shirt sponsorship for the remainder of the 2019-20 season.
The Vitality logo will be featured on the front of the club’s new home and away shirts during the final nine games of the top-flight campaign, starting with next weekend’s home fixture against Crystal Palace which will be televised live on the BBC, the public-service broadcaster.
Vitality will also use a number of its contractual matchday assets – including LED advertising and interview backdrop space – to thank and pay tribute to NHS staff and key workers for their efforts during the Covid-19 pandemic.
Vitality has sponsored Bournemouth's stadium since 2015, and replaces Asian betting company M88 as the club's shirt sponsor. That deal ended on 31 May, with M88 reported to be under investigation by the UK Gambling Commission.
Bournemouth first secured a two-year partnership with M88 in 2017, which was then extended last year as part of a club-record deal worth around £5 million ($6.3) per season.
The club’s sleeve sponsorship with parent company Mansion is unaffected.
Rob Mitchell, Bournemouth commercial director, said: “Vitality has been a great supporter of the club over the past five years and I am delighted that we have been able to build upon this at such an important and exciting time of the season.
“Vitality is a brand which has a focus on health and wellbeing with a headquarters in the heart of our town. So, for a club which prides itself on community and healthy lifestyles, this is a perfect partnership and one that we love being a part of.”
Neville Koopowitz, chief executive at Vitality, added: “As a local employer in the town, we are pleased to be able to support the club, town and community in this way, and are proud to not only have Vitality’s name and brand on the shirts worn by the club’s players, but to be able use our sponsorship assets to call out and celebrate the vital role the NHS has played in past months.
“Sport brings us all together in a way very little else does and there is undoubtedly a unique opportunity for football to do this for us all at the moment.”
Bournemouth remain in the hunt for a main shirt sponsor from the 2020-21 season, with the club announcing the new Vitality-branded shirts are only for the remaining matches of this season and will not be available for fans to buy.The Crystal Palace clash will be the first game in the 28-year history of the Premier League to be aired on a UK terrestrial channel.