Polish Ekstraklasa to share bespoke content via Dugout publishers
Dugout, the digital media platform co-owned by top European soccer clubs, today announced its latest content deal, this time with Poland's top-tier Ekstraklasa.
Bespoke short-format content from the league will be distributed via Dugout’s embed video player to a global audience of 60 million soccer fans via its network of 85 publishers. There will be no live match coverage.
The Ekstraklasa resumed on 29 May after the coronavirus-enforced suspension, and plans are in place to gradually allow fans back into stadia by the end of the month.
The Dugout agreement, which was brokered by Ekstraklasa Live Park, the league’s host broadcast arm, excludes Poland and the Balkans, where the Ekstraklasa has exclusive media rights deals in place.
Małgorzata Borkowska, Ekstraklasa media rights consultant, said: “We are thrilled to partner with Dugout and benefit from their expertise in working with the biggest clubs and rights holders across the world. We believe our league offers something very special and we’re glad we can now grow our digital presence and profile with football loving fans globally.”
Elliot Richardson, Dugout co-founder and chairman, added: “In the last few years, Ekstraklasa has seen consistent growth in its number of viewers and popularity both within Poland and globally. The league has a great reputation for its outstanding production quality and we look forward to working alongside Ekstraklasa to further help them with their global expansion. Ekstraklasa’s large global audience will now receive bespoke content delivered through our publishing partners and through dedicated channels on Dugout.com.”
The partnership with Dugout will run alongside Ekstraklasa.TV, the league's international over-the-top streaming platform which was launched last August in a bid to tap the 20 million Poles based abroad.
Outside of Poland, Ekstraklasa.TV offers access to clips and archived matches for free, but live matches are available for streaming only once users have purchased a subscription (€6.99 [$7.83] per month or €49.99 for the season) or paid €2.99 per match.
As with Dugout content, the live matches on Ekstraklasa.TV are not available to stream in the Balkans where an exclusive rights deal is in place with Telekom Austria’s Planet Sport channel.
Domestic Ekstraklasa rights are held by pay-TV's Canal Plus and TVP, the public-service broadcaster, in two-season deals to 2020-21 worth almost 250 million zlotys ($63.5million) per annum.
Last week, Dugout struck a similar content-based deal with the RFEF, the Spanish soccer federation, focusing on behind-the-scenes footage of the men’s and women’s national teams, the country’s lower-tier domestic leagues, the Copa del Rey and affiliated futsal competitions.
Other recent Dugout agreements have been with Maven, publisher of Sports Illustrated, in the US, Suning’s PP Sports in China and Onefootball across Europe as it looks to expand its global market reach and increase viewing figures.