Now Amazon deals with DFL for Bundesliga climax
Amazon and the DFL, the German soccer league, have agreed a rights deal until end of this season, mirroring an agreement with DAZN, the international over-the-top streaming service.
Amazon streamed two Bundesliga games over the weekend to its Prime Video subscribers, and will now do so for an additional seven matches and four promotion-relegation fixtures between top-tier and second-tier 2. Bundesliga clubs.
The first game will be tonight's top-flight clash between RB Leipzig and Hertha Berlin.
Amazon first dealt directly with the DFL for the 18 May clash between Werder Bremen and Bayer Leverkusen, the final fixture in the first round of games after coronavirus-enforced suspension.
Alex Green, Amazon Prime Video’s managing director of sport, said: "After the extremely positive feedback, we are pleased to be able to broadcast further Bundesliga matches live on Prime Video. Customers were thrilled with the video quality and focus on gameplay. This encourages us to continue our Bundesliga broadcasts - again at no additional cost to a Prime membership."
Last week, DAZN reached agreement with the DFL to continue showing Bundesliga matches for the remainder of the 2019-20 season in Germany and Switzerland.
DAZN and Amazon have both streamed the same three games since the Bundesliga's resumption.
DAZN has a sub-licensing deal in place with Eurosport to show 45 Bundesliga matches each season, which covers Friday, Sunday, Monday and play-off games.
However, after Eurosport, which originally paid €340 million ($374 million) for those rights, did not reach agreement with the DFL related to its final €70-million outlay for this season, DAZN's ability to continue showing matches was in doubt.
With Discovery seeking to terminate its media rights contract with the league, DAZN had to agree a direct deal with the DFL.Amazon Prime members have previously been able to watch Bundesliga matches through a distribution agreement with Discovery but these recent agreements have been significant in that it has been the first time the online retail giant has negotiated with the DFL.
It comes with the DFL expected to award its domestic rights for the 2021-22 to 2024-25 cycle next month.