Spanish FA and Dugout in content partnership
The RFEF, the Spanish soccer federation, has today struck a content-based partnership deal with Dugout, the digital media platform co-owned by top European soccer clubs.
The partnership means that premium video content, focusing on behind-the-scenes footage of the men’s and women’s Spanish national teams, will be broadcast via Dugout's online publishers, its own site and through its mobile application, to 60 million subscribers worldwide.
The men’s Spanish national side has been one of the leading outfits in world soccer in recent years, winning the Fifa World Cup in 2010, and two Uefa European Championship titles in 2008 and 2012.
Action from several of the country’s lower-tier domestic leagues, as well as from the Copa del Rey cup tournament and affiliated Futsal competitions, will also be available on Dugout, as will esports action, from competitions including the eCopa RFEF.
Dugout’s chairman, Elliot Richardson, said: “We are delighted that we can give our worldwide audience access to bespoke video content from one of the most decorated and exciting national teams in the world… RFEF’s content will now benefit from increased levels of engagement and exposure through our suite of engagement tools.”
Rafa Zapatero, the RFEF’s audiovisual director, added: “This collaboration will offer an intimate and never-before-seen view of our best men’s and women’s national team players.”
The partnership with the RFEF follows Dugout’s recent content agreements with Maven, publisher of Sports Illustrated, in the US, Suning’s PP Sports in China and Onefootball across Europe as it looks to expand its global market reach and grow its viewership figures. The platform also signed an advertising-based partnership with Verizon Media earlier this month.
In March, the platform signed up its 100th team, four years after launching with 10 of the world's biggest clubs including Manchester City, Barcelona, Bayern Munich and Paris Saint-Germain.