Now Anderlecht set to lose BNP Paribas Fortis sponsorship
BNP Paribas Fortis, the Belgium-based financial services company, is reportedly ending its shirt sponsorship deal with the country's top soccer club Anderlecht a year early.
BNP Paribas Fortis has a four-year deal with the club, which runs until the end of the 2020-21 season, and worth around €2.4 million ($2.6 million) per season.
However, amid a rethink over the company’s sports sponsorship spend, the company has decided to terminate the deal, according to Belgian newspaper Le Soir.
It is claimed that Belfius, the Belgian bank that sponsors the club’s youth academy, will step up its sponsorship of the club to fill the void.
The loss of BNP Paribas Fortis’ sponsorship, which has been the club’s main sponsor since 1981, comes after Belgian telecoms operator Proximus decided against extending its sponsorship deal with Anderlecht beyond the end of this season.
Proximus is Anderlecht’s back-of-shirt sponsor, in a deal thought to be worth between €1 million and €1.5 million per season. It was also Anderlecht’s shirt sponsor in European matches up until 2017.
The telecoms operator is also ending its sponsorships of rival Pro League clubs Charleroi and Club Brugge.
It has been reported that Telenet, the telecoms operator, is in talks to become a new sponsor of Anderlecht next season.
Both Proximus and Telenet, along with Voo, failed to retain their broadcast rights to the Belgian top flight after subscription broadcaster Eleven Sports secured the exclusive rights from 2020-21 to 2024-25.
The trio share rights to the league in deals worth around €80 million per season.
Earlier this month Proximus and Telenet called for the repayment of the final tranche of their 2019-20 rights fees should the season be cancelled due to the coronavirus shutdown, as looks increasingly likely.