Brazilian clubs accept international rights bids from GSRM and Zeus-Stats Perform
Global Sports Rights Management, a consortium formed by Latin American media executives, has been selected to sell international broadcast rights to Brazilian soccer's top two leagues, while a joint venture from Zeus Sports Marketing and Stats Perform is the preferred provider of the international betting streaming and data rights, the CBF, the Brazilian soccer federation, has announced.
Following a year-long sales process, the CBF and the CNC, the National Club Commission, met via videoconference on Friday to approve the two proposals.
Before contracts can be finalised, the CBF said GSRM and Zeus-Stats Perform will undergo "validation for the scope of work, governance and compliance checks" and provide financial guarantees.
The intention of the Serie A and Serie B clubs is to enter into a four-season contract, covering 2020 to 2023.
The GRSM deal covers international free-to-air, pay-TV, pay-per-view, internet and over-the-top rights to the two leagues, with a minimum guarantee of $10 million. In addition, there is a revenue-sharing element to the agreement based on sales performance.
The contract excludes Portuguese-speaking countries, which come under the control of Brazilian rights-holder Globo, the domestic broadcasting giant.
GSRM was set up by Matias and Raul Rivera, co-founders of Fanatiz, the Miami-based over-the-top streaming platform that shows Latin American soccer, David Belmar, president of 1190 Sport, a South American commercial sports agency, and Hernan Donari, a former senior executive at Fox Sports Latin America.
The consortium, operating under the name Argentina Sports Rights Management, was recently in pole position for the international rights to Argentina's Superliga following a controversial process but that tender has since been scrapped.The international betting streaming and data rights had a minimum guarantee of $15.6 million, according to reports in Brazil.
In February there were four offers on the table for the package of rights, including from IMG, the renowned international sports agency, TVN Sports, a Brazilian streaming platform, and Betsul, a domestic betting operator but the tender was subsequently amended to split the betting and data rights from the international broadcast rights.
The rejigged inventory attracted bids from the Pitch International and Lagardere Sports agencies, as well as from GRSM. Not all bids included minimum guarantees.
The CBF and the clubs have been seeking a long-term partner to help distribute international rights since a three-year deal with Globo ended in 2018.
The confederation relaunched the sales process 12 months ago after backtracking on a four-year deal that had been agreed with a consortium comprising Sport Promotion, an established partner of the CBF, and Ecotonian, a UK-Swiss investment fund.
The rights were previously awarded to another entity, BRnews, in 2018, only for the deal to fall through.
It was claimed that the agreement with the Sport Promotion-Ecotonian consortium would have been worth R$637 million ($145 million), or R$159 million per annum, with each top flight club to receive R$7.2 million per year, and the remaining 10 per cent to go to second-tier Serie B teams.
However, the clubs were said to be deterred by new conditions that included access to media rights for betting websites.
Globo remains the dominant broadcaster of Serie A in Brazil, although rival Turner Latin America holds pay-television rights to some clubs.Sportcal