ICC is latest rights-holder to offer broadcasters archive footage
The International Cricket Council has opened its archive of match footage and highlights from the last 45 years to its various broadcast partners, in the absence of live action.
Fans around the globe will be able to watch full matches, highlights compilations, and feature films from events organised by the governing body dating back to 1975.
There is currently no live televised cricket as the coronavirus pandemic has brought the sport to a halt worldwide, prompting the ICC to follow other rights-holders in making archive content available to its broadcast partners.
The list of events from which footage will be shown include men's and women's Cricket World Cups and T20 World Cups.
Action from previous editions of the Champions Trophy and Under-19 World Cup is also available.
The ICC’s social media channels will also be providing tournament and individual match highlights, as will the website and mobile platform, and fans will be able to vote interactively on what highlights and features they want to see.
Manu Sawhney, the ICC’s chief executive, said: “With no live cricket to unite our fans around the world, we thought the next best thing would be to release our archives to broadcast partners.”
“We hope this move will help our partners replace cancelled sports fixtures with some highly engaging content.”
As sports broadcasters around the world try and cope with the loss of all live sport from their schedules, more and more federations and sports bodies have been offering up archive content.
Earlier this week, Uefa, European soccer’s governing body, opened up its archives for digital audiences, providing a regular weekly schedule of classic matches on its UEFA.tv streaming channel, as well as player features, historic moments, and magazine show content.
Fifa has got in on the action too, launching its #WorldCupAtHome campaign, with fans able to vote online for their favourite matches to be broadcast on FIFA.com, the Fifa YouTube channel and Weibo in China from tomorrow.
Spain's LaLiga also announced that its LaLigaTV channel in the UK and Ireland will air daily classic matches at 6pm (UK), as will Premier Sports, its pay-TV partner in the region.