NENT Group's Viaplay to go live in Iceland on 1 April
Nordic Entertainment Group, the regional media giant, has announced its Viaplay streaming service will go live in Iceland on 1 April.
The launch will mean Viaplay is available in all five Nordic countries.
It will priced at IsK599 ($4.28) per month in Iceland, and as in NENT Group’s other markets, Viaplay will be available to customers through direct subscriptions and third-party partnerships.
Exclusive sports content on offer in Iceland - when live sport returns - will include Formula 1 and Nascar racing, the top soccer leagues in Germany, Netherlands, Denmark and Sweden and national team tournaments like the Concacaf Nations League and 2021 Copa America, women's tennis' WTA and Major League Baseball.
NENT Group said it will only launch its Viaplay sports package in Iceland when these events become available again after the coronavirus pandemic. Some events will have Icelandic commentary.
Originals, films and series, and kids content will be available from 1 April.
Anders Jensen, NENT Group president and chief executive, said: “Viaplay is a Nordic streaming success story and completing our regional footprint with Iceland is a very natural next step. From 1 April, we will offer viewers in Iceland more high-quality Nordic originals than anybody else, along with award winning films and series and premium kids’ content, with world-class live sports to come. Viaplay already has 1.6 million subscribers across the Nordic region and is built to scale quickly. We look forward to bringing our unique storytelling to audiences in Iceland.”
NENT Group described Iceland as "one of the world’s most connected countries," with 75 per cent of households having access to 1Gbit/s broadband speeds through fibre networks and 359,000 mobile broadband subscriptions among a population of 360,000 people. The government of Iceland's goal is for 99 per cent of homes and businesses to have access to at least 100Mbit/s speeds by 2022.
The company announced back in September its plan to launch Viaplay in Iceland, at the time giving a timeframe of the first half of 2020.