Eurovision Sport renews Tour de France and La Vuelta rights to 2025
Eurovision Sport, the sports arm of the European Broadcasting Union, today extended its media rights deals for the Tour de France and La Vuelta a España, two of road cycling's 'Grand Tours,' to 2025.
The agreement for the Tour was struck with Amaury Sport Organisation and for La Vuelta with Unipublic, a subsidiary of ASO.
The renewal means the Tour will be available to audiences in 54 countries, with free-to-air coverage from EBU members in Belgium (RTBF and VRT), Netherlands (NOS), Switzerland (SRF, RTS and RSI), UK and Ireland (ITV), Spain (RTVE), Portugal (RTP), Italy (RAI), Denmark (TV2), Norway (TV2), Luxembourg (RTL), Slovakia (RTVS) and Slovenia (RTVSLO).
It once again does not include Germany, where public-service broadcaster ARD has traditionally been striking deals directly with ASO. Its present contract ends in 2021.
La Vuelta will be covered free-to-air by EBU members in Belgium (VRT), Netherlands (NOS), Denmark (TV2) and Norway (TV2). Fans will be able to watch an increased number of broadcast hours, around 70 hours per edition.
Eurosport, the pan-European sports broadcaster will continue to screen the Tour and La Vuelta across all screens throughout Europe.
Today's agreement also covers other major races including, for the first time, several women’s races: La Course by Le Tour avec FDJ, Liège-Bastogne-Liège and Flèche Wallonne women’s races from 2020 in the Tour de France agreement; and, in La Vuelta agreement, the Ceratizit Madrid Challenge by La Vuelta and Clásica San Sebastian women’s races from 2021.
Eurovision Sport's present four-year deal with ASO for the Tour is due to expire in 2023, while the five-year La Vuelta agreement will end this year.
Stefan Kürten, executive director, Eurovision Sport, said: “We’re very proud to renew our long-standing partnership with ASO and Unipublic. The Tour de France and La Vuelta are highlights of the annual cycling calendar, with a fanbase of millions, and we remain committed to enabling these iconic races to maintain and develop their unrivalled free-to-air exposure.”
Yann le Moenner, ASO managing director, added: “We are thrilled to continue our partnership with the EBU and its members, which have always been committed to offer a large exposure for cycling all over Europe, through a perfect combination of generalist free-to-air channels and sport thematic channels. Thanks to the fast growth of EBU members’ digital platforms, we will enlarge our audience to include the youngest generations which have a huge role to play for the development of the sport.
“Besides the broadcast of our iconic events, the EBU will be a great asset for the promotion and development of women’s cycling for which we intend to produce and distribute new events live starting 2020. Our long-standing relationship with the EBU will help to strengthen the relationship between the fans, the historical events they are waiting for every year, and the new races we are adding to the calendar.”