Hong Kong's I-Cable retains J. League rights to 2022
I-Cable, the Hong Kong pay-television broadcaster, has retained exclusive media rights to Japanese soccer’s J. League in Hong Kong for another three seasons.
Under the deal, which covers the 2020 to 2022 campaigns, the broadcaster, will show live J. League matches and highlights on its free-to-air channel TV77 and pay channels Sport Plus 1, 2 and 3, as well as via its Hong Kong Open TV and Cable TV websites and mobile apps.
I-Cable had the rights in the previous cycle.
International rights to the J. League for the 2020-22 period are being distributed by Japanese advertising giants Dentsu in all markets except China, under a deal agreed last October. Dentsu succeeded Lagardere Sports agency in the role, with rights in China going to the China Sports Media agency.
Cai Fuhua, director of I-Cable Sports, said: “We are very pleased to continue our cooperation with J. League and regain the full broadcasting rights of the event on pay TV, free TV and OTT in Hong Kong. With our extensive experience in broadcasting and producing large sports events, we will surely provide viewers with the ideal viewing experience no matter what the broadcast platform.”
The 2020 J.League season starts on 21 February.Sportcal