XFL continues betting drive with The Action Network
The XFL, the new USA-based American football league, has agreed a sports betting content partnership with The Action Network, a start-up sports betting firm.
As part of the deal, The Action Network becomes a preferred source of XFL betting analysis and information and will provide sports betting content for the league's website.
In addition, the firm will develop content features, including daily news from the league, analysis of games and player performances, as well as expert picks and projections, across both platforms.
The Action Network will also provide branded content on the XFL website and have rights to use certain league IP to promote the partnership across its platforms.
Jeffrey Pollack, president and chief operating officer of the XFL, said: "Our strategy is to embrace the spread and partnering with The Action Network helps us provide our fans with timely sports betting news and information. We want what our fans want and millions of football fans have an interest in betting on sports, so we're answering the call and gearing up to be fully responsive."
This is the latest in a string of betting-related partnerships secured by the XFL recently after deals with US fantasy sports and betting companies FanDuel and DraftKings, as well as Fox Bet, a newly-launched online sports betting unit of the media giant.
The Action Network is backed by several well-known investors including Stephen Ross, the US billionaire and owner of the NFL's Miami Dolphins, and David Blitzer, who co-owns the NBA's Philadelphia 76ers and the NHL's New Jersey Devils, and the esports specific investment fund Bitkraft Esports Ventures.
The investments made by Ross and Blitzer last year came as part of a fundraising round from Action Network, which eventually raised around $17.5 million.
The second iteration of the XFL got under way last weekend and drew healthy audiences, with the season-opener between the DC Defenders and Seattle Dragons generating an average of of 3.3 million viewers and a peak of 4 million on national network ABC.
There were also attendances of at least 17,000 for the four games over the weekend.
The 2020 XFL runs to 26 April.