LFP's MyLigue1 delayed by takeover of technology partner
The LFP, the French professional football league, will not be launching MyLigue1, its international OTT streaming service, until potentially as late as the summer of 2021, it has emerged.
The platform was originally due to go live at the start of this year, but has now been delayed until at least this summer, and potentially mid-way through 2021, in part due to the takeover of Ooyala, the online video technology company involved in the project, by Brightcove, a software company also from the USA.
Didier Quillot, the league’s managing director, told French sports newspaper L'Equipe: “Because our supplier was bought recently… It will therefore launch at the latest in the summer of 2021.”
The LFP is believed to view the planned OTT platform as a service in countries where broadcasters are not able to provide a dedicated Ligue 1 channel or platform
Matthieu Ficot, the league’s media director, told media this week: “The application will offer video on demand, near-live goal highlights... It is an international project, and will be offered to markets where Ligue 1 is not distributed today, such as Belgium, Poland and the Netherlands. In these countries, there has often been a monopoly situation and the sums offered do not suit us.”
Ficot also said that MyLigue1 could potentially be used as a direct-to-consumer service in markets where the league currently has no linear broadcast partner. The offering could include special feature-style content, as well as archive footage from Ligue 1 and Ligue 2.
The price of the service is likely to vary by market, and it could yet be offered as a free platform in some territories.
The LFP is the latest soccer organisation to go down the OTT route. Last year, Spanish soccer’s LaLiga officially launched LaLigaSportsTV, the latest version of its in-house service, which offers free live streaming of domestic events in a variety of sports.
Uefa said in November that it was considering live-streaming options too, possibly in markets where media rights are not particularly lucrative or bids are lower than expected.
Theodore Theodoridis, the body’s general secretary, told the UK's Financial Times newspaper at that point that the governing body wanted to experiment in regions where rights deals are traditionally worth between $5 million and $10 million.