Amazon bolsters sports team in Europe with IMG's Wood
Amazon, the online retail giant, has appointed Tim Wood from the IMG agency to the newly-created role of head of business affairs for sport at Prime Video Europe.
Wood left IMG at the end of 2019, having spent over a decade with the international sports marketing agency, most recently as senior vice-president of content and channels.
Based in London, he will lead rights negotiations and acquisitions, and play an integral role in building out the firm's sports offering in major territories across Europe, reporting to Alex Green, Amazon Prime Video’s managing director of sport on the continent.
Amazon begun the search for a head of rights acquisition for sport in Europe last March.
Amazon debuted as a domestic broadcaster of English soccer's Premier League in December, the same month it acquired Uefa Champions League rights in Germany from 2021-22.
The retailer has also become a major broadcaster of tennis in the UK, acquiring rights to the US Open and men’s ATP Tour, and adding the women’s WTA this year, and extended its footprint to France in winning a package of rights to the French Open in that market.
These deals complement its role as the worldwide home of Thursday Night Football games in American football’s NFL.
Amazon has also produced various documentaries featuring teams and players in sports including American football, soccer, rugby union and tennis.Wood joined IMG in 2009 from Sunset+Vine, the UK-based television sports production and media company, where he had spent three years as international sales manager.
His responsibilities at IMG encompassed Sport 24, the agency's in-flight and in-ship sports channel.