Vitesse get short-term shirt deal; PSG renew with Unibet
Vitesse Arnhem, of Dutch soccer’s top-tier Eredivisie, have signed a short-term shirt sponsorship deal with Voetbalshop, an online provider of soccer-based clothing and apparel in the Netherlands.
The agreement initially runs until the end of the current 2019-20 season, wiuth Voetbalshop also becoming the main sponsor of Vitesse’s esports team during that period.
The Voetbalshop logo was first on display on the left shoulder of Vitesse’s men’s team’s shirt during the team’s 3-1 win away at Fortuna Sittard on 18 January, and will also be shown across various locations at the club’s GelreDome stadium during the course of the partnership.
Roland Heerkens, founder of The Badge Company, which owns Voetbalshop, said: “We see the partnership and shirt sponsorship as a first step towards a much longer and more extensive collaboration… In the coming period, Voetbalshop wants to focus on opening physical football shops in various regions in the Netherlands.”
Olivier Smit, Vitesse’s commercial director, added: “These are the first results of our strategic cooperation… We will use the coming period to intensify the partnership.”
Vitesse are currently sixth in the 18-team Dutch Eredivisie, after 19 games.
Meanwhile, Paris Saint-Germain, the French soccer giants, have extended their sponsorship deal with Unibet, the pan-European online betting and gaming company that is part of the Kindred Group.
Under the renewed agreement, Unibet will continue to be an official partner of the club until 2023.
PSG teamed up with Unibet again at the start of the 2018-19 season after they were forced to terminate their previous sponsorship deal in August 2010, after the betting company was refused a licence by Arjel, the French gaming regulator, to operate in the country when the gambling market opened up that summer.
The original sponsorship deal was signed in spring 2009, covering a period of three years, and was thought to be worth just over €2 million ($2.2 million) per year to the Ligue 1 champions.
Unibet received a licence to operate in France in late 2011 following its acquisition of EurosportBet.
Under the extension, PSG and Unibet are looking to reach new audiences in territories “beyond European borders”, notably in USA and Australia.
The new deal also gives Unibet reinforced rights in Europe.
The betting company will continue to activate the sponsorship marketing campaigns in France, television advertisements and initiatives via the club's social media channels.