Sky NZ seals three-year rights deal for World Surf League
Sky New Zealand, the country’s pay-television broadcaster, has secured exclusive live rights for all major events from surfing’s top-tier World Surf League, in a three-year deal also featuring commercial aspects.
Sky will show a wide range of races throughout WSL, in which the Championship Tour, featuring men's and women's editions, is the premier global competition.
The deal also involves Sky NZ securing domestic broadcast rights, again for three years, for the Corona Piha Pro, the event from the second-tier Challenger Series held annually near the country’s capital Auckland each March.
The broadcaster will, in addition to this, hold naming rights for the trials event to take place before the Piha Pro, which will give four local surfers an opportunity to compete in the race.
Tex Teixeira, Sky NZ’s chief content officer, said: “Surfing is a growth sport and as a key sponsor for the Corona Piha Pro, and with broadcast rights for a huge range of international events and other content, we’re supporting surfing at all levels and making this exciting sport more accessible to more fans.”
Andrew Stark, general manager for WSL’s Asia-Pacific division, added: “We are excited to partner with Sky Sport to showcase the WSL year-round to New Zealand fans.
“Our partnership includes the Corona Piha Pro, where Sky will be a major support partner of the event, including securing naming rights to the trials event.”
The 2020 Corona Piha Pro event will run from 16 to 22 March, and the race’s partners also include Corona, Jeep, New Zealand Major Events and Auckland Tourism.