ATP Cup set for global exposure with broadcast deals in 180 territories
The ATP, the organiser of the top men’s tennis tour, announced today it has secured broadcast coverage in more than 180 territories worldwide for the upcoming ATP Cup, the new men's national teams tournament.
The inaugural edition of the competition gets under way tomorrow across three Australian cities – Brisbane, Perth and Sydney.
The host broadcast of the ATP Cup will be produced by Tennis Australia, with domestic rights held by free-to-air commercial broadcaster Nine, while the international broadcast sales and distribution have been handled by ATP Media, the broadcast arm of the ATP Tour.
Outside of Australia, the event is set to receive significant global exposure with several major broadcasters on board.
Eurosport, the pan-European sports broadcaster, will show the tournament in Scandinavia, ESPN, the international sports broadcaster, has secured rights in Latin America, with international pay-television operator BeIN Sports to provide coverage in France and the Middle East and North Africa.
Rights in USA have been picked up by the Tennis Channel, the subscription multimedia broadcaster dedicated to the sport, TSN, the pay-television sports broadcaster, has landed rights in Canada, while Sky Deutschland, the pay-TV operator, has secured the competition in Germany.
Among other markets, Sky New Zealand, Servus TV (Austria) and TV Asahi (Japan) have acquired rights in their respective territories.
As well as producing a world feed showcasing the best of the action, selected rights-holders will be able to show the action from every match via individual court feeds (containing both graphics and English language commentary), press conferences and bespoke social media content.
Stuart Watts, chief operating officer, ATP Media, said: “The inaugural ATP Cup has attracted worldwide interest from broadcasters and we are pleased to have reached agreements in more than 180 territories that will ensure that the event gets a worldwide visibility that will be unprecedented in week one of the calendar.”
Tom Larner, Tennis Australia chief
operating officer and ATP Cup tournament director, added: “The ATP Cup
will offer something very unique in the world of tennis. There has never been a
10-day tennis tournament held across three different cities simultaneously
before, and we’re excited to bring this new event to the world through a
contemporised broadcast that appeals to, and attracts, new audiences to
The ATP Cup will feature 24 teams (the top countries in the men’s singles rankings), split into six groups of four, competing in a total of 129 matches, with a $15-million prize pot.
The tournament, which is taking place a week before the Australian Open, the first grand slam of the year on the tennis calendar, will run to 12 January.
The ATP will roll out several innovations for the competition’s debut including a video review system, full court LED screens, and ‘strategy rooms’, which will provide captains and their teams with access to match analysis and debriefing tools.
Each court will also feature ‘Team Zones’, replacing player benches traditionally located by the umpire’s chair.
‘Team Zones’ will be positioned in the corners of the court and be equipped with real time statistics, data, insights and match vision.
Team captains, players and coaches can use an Athlete’s AI platform, and have the ability to bring up any points played according to specific match statistics, as well as bookmark specific points for post-match analysis.
Each ‘Team Zone’ can access ATP’s Second Screen, an advanced platform providing player and ball tracking data in real time.
On court coaching will also be allowed for the team captain and competing players’ individual coaches, while fellow team members can assist with input during changeovers and set breaks.
In addition, the ATP will produce and broadcast behind-the-scenes footage and content across social media throughout the event.