F1 nets big audiences in Brazil for 2019 season
Motor racing’s Formula 1 achieved strong audiences in Brazil for the 2019 season, with a 13-per-cent increase from the previous year.
The campaign concluded in Abu Dhabi, UAE last weekend and led to commercial broadcaster Globo generating a total audience of 98.3 million in the South American country over the 21 races, according to audience measurement firm the National Television Panel.
This made it the highest rating for the sport in Brazil in eight years.
Unsurprisingly, the Brazil Grand Prix, the penultimate race of the season, attracted the highest audience with 12 ratings points.
Under the Ibope ratings system, each audience point is equivalent to 70,500 residences (or 199,300 people) in Greater Sao Paulo and 44,000 residences (or 116,900) people in Rio and the metropolitan region.
Globo managed to secure its biggest numbers in eight years despite the lack of a Brazilian participant for the second consecutive season.
Britain’s Lewis Hamilton was crowned champion for his sixth title, and third in a row.