Under Armour brings in Pugliese to head up North America business
Under Armour, the US sportswear brand, has appointed Stephanie Pugliese as president of its North America division.
She replaces Jason LaRose in the role after he stepped down in April. Patrik Frisk, the brand’s president and chief operating officer, had assumed the position on an interim basis after his departure.
Pugliese, who has 25 years of experience in branded apparel, retail and merchandising, will report directly to Frisk and will commence her new role on 16 September.
She joins Under Armour from Duluth Trading Company, the workwear and accessories brand, where she served as president and chief executive.
After joining Duluth in 2008, Pugliese held executive positions in product development, merchandising and marketing before assuming the role of president in 2012, and president and chief executive in 2015 when she led the company through its initial public offering. Pugliese was also a member of its board of directors.
Frisk said: "Stephanie’s demonstrated record of leadership and retail expertise significantly strengthens our ability to further amplify Under Armour as the preeminent athletic performance brand in our home market."
Pugliese will be tasked with improving sales in North America, which have declined over the last year.
LaRose’s departure, after two and a half years, came in the wake of Under Armour posting losses of $46.3 million in 2018. Revenue rose by 4 per cent to $5.2 billion, but North American sales, which account for over 70 per cent of the business, fell by 2 per cent to $3.7 billion.
Under Armour sales have continued to decrease in the first quarter (2.8 per cent) and second quarter (3.2 per cent) of this year.
In its second-quarter results, posted in July, the company said it expected North American sales to decline in 2019 despite previously projecting it to be flat.