Australia's NBL extends Under Armour partnership; Loeliger named commissioner
Australia’s top-tier National Basketball League has extended its partnership with Under Armour, the US sportswear brand, until the end of the 2019-20 season.
Under Armour first partnered with the NBL in 2017, and has been the league’s preferred footwear partner and official compression partner for the last two campaigns.
Brad Joyner, chief commercial officer at the NBL, said: “We have been delighted with the first two seasons of the Under Armour partnership and are excited to grow the relationship. Under Armour is a premier producer of high-performance apparel and footwear and are becoming serious players in basketball, with Stephen Curry as their feature athlete, and we are thrilled to be extending our partnership.”
Other NBL sponsors include Hungry Jack’s, the domestic fast food chain which is the league’s title sponsor, and Europcar, the international car hire firm, which recently extended its partnership for the 2019-20 campaign.
Meanwhile, the NBL has promoted its chief executive Jeremy Loeliger to the new role of commissioner.
Loeliger, who has been with the league for four years, is to take on wider responsibilities while relinquishing some of the day-to-day operations.
He said: "It’s a very exciting time to be part of the NBL and I look forward to continuing to grow the league both here and around the world in my new role as NBL commissioner. Together as a sport we have achieved a lot over the past four years and we have an opportunity to take Australian basketball to another level during this very exciting growth period for the game.”
The 2019-20 season starts on 3 October with Melbourne United taking on South East Melbourne Phoenix.