Cricket World Cup attracted 675m unique TV viewers in group stage
The International Cricket Council has hailed record television and digital audience figures for the Men’s Cricket World Cup in England and Wales, which concludes this weekend.
The governing body said that the broadcast coverage by 46 television channels covering 220 territories had been watched by more than 675 million unique viewers during the group phase.
Star India is the ICC’s global broadcast partner and it and Indian state broadcaster Doordarshan earned a combined rating of 14.8 for the high-profile group game between India and Pakistan.
This week’s semi-final between India and New Zealand delivered a record 25.3 million concurrent views on Hotstar, Star’s video streaming platform.
England will meet New Zealand in the final at Lord’s in London on Sunday after beating Australia in yesterday’s second semi-final, which has been the third most-watched match on UK pay-television broadcaster Sky after the England-India and India-Pakistan games, with 465,000 viewers for the live and highlights coverage.
The final will be shown live on Channel 4, the UK free-to-air commercial broadcaster, as well as Sky, under an agreement reached between the two networks to ensure the largest possible audience for the showpiece.
As a result, the audience is certain to exceed that of the England-India match, which was the most-watched cricket game in the UK on any platform since 2006, with a unique audience of 3.45 million on Sky Sports, and a peak of 1.8 million viewers.
Moving online, the ICC said that its digital and social platforms had attracted 2.6 billion video views during the group stage, while the official tournament social channels had added 12 million new followers over six weeks and achieved 386 million engagements with fans.
The official website (www.cricketworldcup.com) has been visited by 65 million unique users worldwide and had more than 250 million page views.
ICC chief executive Manu Sawhney said: “We are absolutely delighted that the ICC Men’s Cricket World Cup 2019 has become one of the most watched sporting events in the world across TV and digital platforms. These quite extraordinary numbers demonstrate how viewership habits are changing and the smart way cricket has adapted to deliver what fans today expect.”